MDW 2026 - Graphics
Project description
CreditsMENU 2026 marked Bodo Sperlein's fourth consecutive Fuorisalone exhibition and the third edition of MENU. Taking over the entire interior and exterior of All Saints' Anglican Church in Brera. The exhibition brought together eight international manufacturer partners across outdoor furniture, lighting, glassware, porcelain, and architectural surfaces, united under a single spatial and visual identity.
The graphic identity was developed to work at exhibition scale. Across printed materials, partner-specific promotional posters, and digital campaigns. While holding a consistent visual language across a highly varied group of brands and product typologies.
My involvement
Led the design and production of the full exhibition graphic identity. Developing the illustrative poster system from initial concept through to print-ready artwork across nine individual brand posters and a master composition.
Each poster translates a key product from the partner brand into a flat, geometric illustration; Orchid Lighting for Lobmeyr, Arabesque Lighting for LZF, Edifice Porcelain for Meissen, Crest, Grove and Arcus Collections for Garpa, Cove and Cascade for Gravelli by Godelmann, Arctic and Bloom Lighting for Van Treeck, Wall Systems and Sinks for Morath, and S2-Line Kitchens for Orea. Unified through a shared warm sand ground, tonal amber and brown palette, and consistent typographic system referencing the MENU identity.
The master poster brings all brands together in a single collaged composition, forming the primary exhibition campaign image used across print and digital.
By Bodo Sperlein Studio Exhibition photography: Fabian Frinzel. Partners: Lobmeyr · LZF Lamps · Meissen · Garpa · Gravelli by Godelmann · Van Treeck · Morath Solutions · Orea AG.