Bottle It is a collection of three dog toys that addresses the destructive result of separation anxiety, seen commonly within the COVID’s lockdown period. The designs take on an anarchic nature due to the correlation between destructive behaviour of dogs and their owners, while using a comedic value that combines the narrative of Bottle It’s playful form and function. Allowing both parties to embrace the destructive nature that follows.
The Cube Concept a small design company and Coventry University, given a design brief that addresses post-COVID separation anxiety within dogs. “Design a collection of 3 x dog toys, that specifically address post-COVID separation anxiety issues, for the British retail market*.”
Each design’s playful function will help keep the dog’s mind active while their owner is occupied, reducing the amount of separation anxiety and allowing the dog to learn from the action carried out.
